In response to one of Rafiq’s earlier posts about how people tend to judge a website within 50 milliseconds, As a self confessed web addict I found myself been doing my ritual web surfing Saturday morning and a site specializing in research regarding the tracking of peoples eye movements through websites caught my interest.
The following is an exert from the site.
While testing our participants’ eye movements across several news homepage designs, Eyetrack III researchers noticed a common pattern: The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.
For more info regarding this topic check out the website, http://www.poynterextra.org/eyetrack2004/index.htm.
This is good read if you’re into website design and development as it helps people how to place components and graphics within the page to effectively deliver the right impression to the user, making sure your first 50 milliseconds are best used.
