Arb Thoughts

Mango Airlines.

31 Comments 03 December 2006

Book ticketsOn Our recent trip to Jozi for the African ICT AChievers awards we spotted the bright orange mango aitlines planes at both Cape Town Interantional Airport and Johannesburg OR Tambo International Airport.

I guess their plan was to make the Mango Arilines planes brighter and the logo/URL bigger than Kulula, 1Time, Nationwide and all the other South AFrican Low cost carriers around.

Their lack of presence on some should-be-retired-we-still-think-of-the-internet-as-it-used-to-be-in-1996 south african search engine is quite the opposite of what they have achieved on the runway. According to many local bloggers the Mango Airlines presence in the proper SERPs is the complete opposite of what Mango Airlines looks like on the runway.
Your WEb AddiCT would imagine the menu on a Mango Airlines flight to be something like…

Drinks on Mango Airlines:

  • Mango Tea
  • Mango Juice
  • Mango flavoured Oros?

Possible Meals on Mango Airlines:

  • Mango Salad
  • Anything with Mango Atchar
  • Mango Muffins
  • Mango bread maybe?

Possible desserts on Mango Arilines:

  • Mango Icecream
  • Dried slices of Mango

Have you been on a Mango airlines flight? What was a Mango flight like compared to the other airline companies? I’ve mentioned TravelStart before so checked their site to see if Mango Airlines was included along with BA, SAA, 1Time, kulula & Nationwide into the flight booking engine.

Coda peals the Mango’s skin:

I don’t know about you, but when I search for “mango” on Ananzi, the airline don’t appear on the first page of 10 results. Or the second page. Or the third page. Or the fourth page… and I get the same poor result when I search for “mango airlines“.

Rob pulps Mango into juice at Gottaquirk:

In this Bizcomm article Ananzi tells us that after the launch of (the SA taxpayers’) new airline, Mango, the word “Mango” was searched for 1942 times last month.

Bizarrely, they then go on to tell us about a banner ad campaign to capitalise on this popularity. Is there a leap of logic I’m missing here?

How does high search frequency amount to a need for banner advertising?

Mango, Naartjie, Lemon, Passionfruit O-O-O-O-Oros

Have you read these yet?

- who has written 1261 posts on Web AddiCT(s);.

Founder of Web AddiCT(s); who tinkers with SEO while dreaming inside a technicolour conversational prism. Follow @rafiq on twitter or join other Web AddiCT(s); on Facebook.

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  • zaheda

    please i cannot find mango airlines can i have the web address…….???????????what is the web address…..??????

  • Unknown

    Mango Airlines is horrible and there flight attendants are the worst ever!!!!!!!!!!!!!!!!!!!!!!! please take some lessons from SAA!!!

  • Hambone

    Ironically, they are owned by SAA.

  • http://www.rafiq.za.net/blog Rafiq Phillips

    TYFYC Hambon – Me thinks SAA might be using Mango Airlines as a PR skapegoat. Let people focus theri attention on the new Mango Ailines and not on SAA…What do you think?

  • Nathan Singh

    I have travelled extensivly nationally and internationally and Mango is without a doubt the WORST airline I have come across. Staff are unskilled, and rude and flights are delayed – a sure-fire recipe for disaster.

    My wife’s luggage was lost on a Mango flight and it took them a week to locate it. No one offered an aplogy and I am looking for the details for the CEO. Please anyone out there assist me as I would like to address a letter to him on just how poor the airline is…..I believe Mango should pay customers to fly the airline as they really are terrible.

  • Long john

    I cant even find the website so who cares!!

  • Jessami

    Can you please give me prices urgently on a flight from Nelspruit to George, a two way ticket for Thursday 05 April 2007 – 09 April 2007 Monday. For two people.

    I would like to test your client service and response time.

    Thank you.

  • http://www.rafiq.za.net/blog Rafiq Phillips

    Hi Jessami – When you’ve eventually gotten your prices from Mango please share your experience of Mango Airlines customer service here

  • viwe

    pls i need your fare from cape town to durban return.

  • innocent kazimbe

    pls will you send to me the cost on special flight from jhb to capetown return.
    2 adults and one child of 3 years old.
    date will be the 10th march 07 to 14th march.
    preferably in the morning or mid day
    thank you

  • FAY

    I ENJOYED MY TRIP TO DURBAN ON THE AIRLINE.
    I REACHED DURBAN 30MINUTES BEFORE ARRIVAL TIME.EXCELLENT!! BUT MY LUGGAGE WAS TAMPERED WITH.I LOST MY MOST EXPENSIVE FRAGRANCE WHICH MORE THAN MY AIR TICKET.
    I IMMEDIATELY REPORTED TO THE OFFICE BUT GOT NO RESPONSE.DISSAPPOINTED WITH AFTER SERVICE…

  • augusta

    i am in namibia and am thinkin of goin to SA, but i need to know where exactly i can get info in the airline i.e tel no or email and prices and where the airlines land.

    please send me the info a.s.a.p

    ps.. does one get flight from as far as upington and how much is it.

    also from kimberly

  • Cabby Tennis

    A thought on service at airports as we approach the 2010 world cup.

    PostNet Suite 178
    Private Bag X1
    East Rand Mall 1462
    Facsimile: 011 978 1956

    Mr. Nico Bezuidenhout
    C.E.O.
    Mango Airlines April 9, 2007

    Dear Mr. Bezuidenhout,

    I write to share what I believe is an important perception regarding Mango Airlines policy and service.

    As a member of a party of five, I was booked on JE flight 139 from Johannesburg to Cape Town on March 31st. We left plenty of time to get to the airport that morning. Unfortunately, the N1 South was shut down (there was a bad accident, despite the early hour and virtually empty freeway) trapping us behind the emergency vehicles that morning. As a result, we arrived at the Mango check-in gate one half hour prior to scheduled departure, just in time to hear the check-in agent close the flight. Within 5 minutes a group of 15 passengers had gathered caught by the same circumstance.

    The message was simple: We have closed the flight. There are certain documents that need to be processed. There is nothing we can do. You will not receive a refund. Your seats will go empty. We have no other seats available on any other flights today.

    First off, I want to say I am familiar with the policy attached to on-line purchases with Mango that clearly indicate that if, as a customer, I arrive less than 30 minutes before a scheduled take-off I lose out entirely.

    That is not why I write. I write because I what I was told was patently untrue and because I think your procedures do not make business sense. First the two untruths:

    1. There are certain documents that need to be processed. Last month, I arrived to check-in my god-daughter on a flight with S.A. Express, an affiliate of Mango’s parent company and the desk and gate agents worked quickly together to put her on a plane. Within about three minutes they graciously and sensibly overcame the following obstacles a) she had forgotten her I.D. at home and b) she had completely confused her take off and arrival times such that she had missed her flight by over an hour and c) the flight they managed to put her on left in less than 10 minutes. Now THAT is what I call service. Yes, I paid a penalty to help make that happen, but it was the people involved that made it happen, not me. And this was for a single customer, not a group of 15 held up by the police on the N1 arriving with still 25 minutes to go. Clearly documents in need of process, if they existed, did not stop the S.A. Express employees from serving a customer in need.

    2. ‘There is nothing we can do.’ This was proven wrong for the 15 customers who missed JE 139 by the simple fact that after pleading, patience and excellent fact finding / inquiry about subsequent flights room was found for all 30 of us on the very next flight. As it turns out this was a simple function of a) subtracting the known bookings at the time from the capacity of the plane and b) making a cell call to someone with the authority to let those seats be filled by us and c) the payment of a late booking fee. Something could be done, and eventually was done, but NOT initiated by Mango. If it had not been for the perseverance and calm patience of a single customer, all 15 of us would have booked on other airlines.

    The final reason I write is because I believe your business plan is worthy of a review. I am an educator of 20 years in international schools. If there is something wrong with the service I provide, I want to know about it quickly and honestly. The present plan as carried out by Mango Airlines, creates significant customer dissatisfaction and drives people to the competition. Of the 15 customers in line, two were in tears, one did not have the time to plead and wait and purchased a ticket on a competing airline and one was so angry that the police needed to be called. I do not know how many of the group moved Mango from the top of their list of preferred airlines to the bottom. I do not know how many added a negative story about Mango to the holiday stories they tell colleagues and friends. With four or five low-cost airlines in this market I believe the ones that will rise fastest will be the ones that embrace most clearly an ethic of service and that everything that can be done for the customer will be done for the customer. In the present airline business climate, the airline that can do miracles is the one that people will flock to.

    Respectfully,

    C. Cabell Tennis
    Educator
    The American International School of Johannesburg
    Private Bag X-4
    Bryanston 2021
    Republic of South Africa

  • Ryan Ayre

    no, the airline that does miracles goes bankrupt. doing miracles costs a fortune. standardization is the key in this game.

  • http://www.nicharalambous.com Nic

    http :// ww5 . flymango . com

    Fly Mango is the website, a bit nonsensical, but nonetheless there it is.

  • mushfiquah

    Hi ,

    In Jan 2007 , my sister and myself flew to Durban with mango airlines.We where traveling with 5 kids , of which one was a month old baby .We happy with the services of mango and staff.We have flew with all the other airlines and really did’nt see a difference .Hope the prices stay the same .

  • RICHARD

    I NEED A QUOTE TO DURBAN FOR TWO

    REGARDS
    RICHARD

  • Andrew

    Do you have a flight from Nelspruit to Cape Town, a two way ticket for Wensday 18 April 2007 – 20 April 2007 Fryday, for one person.

  • z.e.mblane

    i would like to know the price of your fare from cpt
    to pe return

    thanks

  • Andrew

    What are return fares for Sunday (22 April) for one adult (From JHB toDBN). How can one book on line? Is there a flight and space for one?

  • TLM

    My wife and I, along with our 3 year old and 7 month old girls, were scheduled to fly Mango on 31st March. At airport discovered the flight had departed 50 minutes EARLY! We, along with approx 60 others were left stranded for the remainder of the day in the middle of the check-in lounge. Eventually made it onto an SAA flight, but Mango lost our luggage (eventually got it). On our return flight, the flight was delayed by 40 minutes. They seem to reschedule their flight in non-sensical ways at their leisure!

    Been trying to get a complaint through to them since, but to no avail. Conveniently their advertised tel no’s only cater for flight related matters (NOTHING else), and the e-mail address “enquiries@flymango.com” seems to be ignored. They don’t give a s**t about their customers.

    Conclusion: The total saving of R1000 wasn’t worth the drama experienced. Will much rather pay more to fly SAA or Kulula. Be VERY CAREFUL when considering Mango!!!

  • lauren flax

    Looks sgreat cant always get on line to your site easily would luv to try use mango-

  • harry michael

    pls can i know the fare from joburg to durban and or joburg to cape town as i want to fly on friday

  • http://www.hilltop-lodgemweb.co.za Eleen Joubert

    To Whom It May Concern:

    Can you please supply me with tariffs for flights from either the 12th, 15th, 16th or 19th of December from Johannesburg to Capetown return flight on 3rd January 2007.

    Regards

  • Kholofelo

    Can Mango please start operating in PE!!!!!!!!!!

  • Marie

    Mango why do u not answer ur phones. I bought one of ur tickets , u cancelled the flight. But no voucher was issued. I am very unhappy been treated this way.

    Mr Nico Bezuidenhout plse see to this problem.

  • Marie

    WAITING FOR MY VOUCHER U HAVE CANCELLED THE FLIGHT

  • THATO MOKOKWE

    may i please know your prices sa i am leaving on the 26th of this month..

  • Carmen

    I’m trying to get hold of the daily & weekly flight schedule from Cape Town to Durban please

  • Lourens

    I mailed the “mango team” with a query regarding their website. This was their reply:
    “Kindly be informed that all this information as retrieved from the website.”
    This is not even a full sentence or anything that makes any sense. Just a mumble of words.
    Also contained in the reply:
    “Enquiries is for complaints and compliments.”

    Therefore we can conclude that Enquiries (sic) does not deal with anything else…

    Anyone with an IQ higher than 20 working at Mango?
    Maybe it is such a zoo because they only pay their staff peanuts. Or was that mangoes..?

  • Kirsten

    A letter I send to Mango

    I am taking the trouble to write this complaint because I am still so angry at how my family and I were treated by Mango. I am still shocked at your customer service and by the fact that Mango employees are actually permitted to talk to paying customers with a type of arrogance that I have only ever witnessed in Hitler movies.
    At 6h10 am on Saturday, my sister, my mother and I arrived at OR Tambo airport, and we were greeted by a line that was so long, it actually doubled back towards the airport door. Our flight was at 7h00am, but considering we were already in the line, and had 20 minutes to check in, I was not concerned.
    At about 6:20 am, your supervisor (after talking at great length to her friends in the line) ‘hollered’ to all of these loyal mango fliers (rather like we were cattle) that all Cape Town people must move to the counter numbered 217. So everyone shuffled down to the line.
    People started pushing in from all directions, and this rude supervisor or whatever she was disappeared. There was no control in the line, in fact people going to Durban happened to be in the same line as us. I was still not worried. We had been in the line since 6:10am.
    We arrived at the counter at 6:30am on the dot. We were told that the flight was closed. We actually had to beg for her to double check to see if it was not at all possible for us to be able to board the plane. The same supervisor that instructed us to move to another counter appeared, she phoned what I can only imagine was the gate to see if they could still let us board our flight. She was obviously asked why we were late, her reply was that we were standing in the line for 20 minutes. Clearly this was not a good enough reason as we were told too bad.
    We were then herded off to your pitiful counter where we could state our case there. This is when things get even worse. We spoke to two guys at the counter who clearly had no authority to do anything but either put us on standby or book a new flight. While my sister was explaining what happened, together with an Indian guy that was going to Durban, and a tourist going to Cape Town, a female in the back continued to stare blankly into space.
    I assumed that she was perhaps a Mango employee with even lower ranking than the two gentlemen who book tickets for people. You can imagine my surprise, when walking back to the place where we check in our bags, and asking if there was perhaps some sort of manager around, that they pointed to her.
    Im not too sure if you know her – Witness Matau. I would describe her best as OneTime or Kulula’s greatest asset. This woman, after hearing three very unhappy customers shouting all at once, merely stared into space, possibly hoping that she would go unnoticed, and it very nearly worked.
    Once I called her to the front, she very arrogantly blurted out that she was not there at the line and had no idea what happened. Unless someone calls her by her name, she, as a manager sees no reason whatsoever to address any unhappy customer (you have the two guys that put my family on standby as my witness).
    She then went on to advise the Indian gentleman next to me to wake up earlier and when I told her how I did not like her tone or attitude, her reply was that customers are always like this when they dont like what they hear.
    Let me tell you that I did not like what I heard. Due to the lack of management and Mango’s inability to process a line efficiently and quickly, I had to pay R900 for my standby flight. I had a nasty experience with a very pompous woman, and I nearly missed my cousin’s wedding.
    I was flawed, not once was there an apology, a “we will do our best to get you on another flight”, a “lets see what we can do”. Getting any service out of Mango was like pulling teeth. There was no explanation as to what we could do now, I had to ask a million questions and got single answers all of the time. There was no initiative, there was no sympathy, I actually felt like my business and my loyalty to this airline was worthless.
    What was particularly disgusting was that for the10h00am Mango flight, after paying for standby, our bags were checked in at 10h35. That is five minutes later than the time that we were actually turned away.
    I asked Witness for the name of her immediate superior. She was petulant enough as to give me the name of your CEO, Francois Bezuidenhout. She also added a wonderful touch of customer service: “Good luck with getting his contact details.”
    I did point out that I doubted a woman of her particular qualities worked directly for the CEO, she then offered her immediate superior’s name – a woman called Cindy (Witness could not recall her second name, and apparently Cindy was in Mozambique). She concluded the ugly conversation with the reassurance that her and her ‘team’ deal with all customer complaints.
    I will accept being late, but I arrived 40 minutes before my flight, I was even shown to another line. No one monitored that line (and it was ridiculously long). Usually airlines cut off a line at line at a particular point, indicating that anyone that gets there after the line has been cut is too late. This never happened.




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