When I saw this I was absolutely dumbstruck in amazement.
Now we just need companies sponsorship to slot some adverts in there and we have human billboard advertising for the 2010
Have you read these yet?
Collaborative Advertising
How the 2010 World Cup Draw works
Blog your way to the 2010 FIFA World Cup™
2010 World Cup Live Streaming
Front row seats to the 2010 World Cup


