Web Apps, Design, Development & Innovation in Cape Town

Nice refreshing little thought. It’s true, ideas are empty bubbles floating around in a non physical world. Some ideas are beneficial and meaningful and others are selfish and negative. The intention behind the thought or idea gives it alot of its qualities, though ideas, good or bad are nothing without communication, and communication can be as empty as those ideas without implementation. It’s only when we take the meta-physical and bring them into the physical world that we see their real worth.

When we strive towards benefitting others in real and meaningful ways, be they our clients, our neighbours, or even ourselves there is a goodness which adds value to the endeavour. When we strive to enrich ourselves or others at the expense of others and possibly harming others in the process, no matter how good the idea or how creatively it is implemented, their is an ugliness which cannot be removed from that endeavour.

I believe that creativity is only making something which is beneficial, and implementing anything which is destructive can never be seen as creativity. Lets strive towards ideas which are truely beneficial and sustainable.