Arb Thoughts

Waterfront Apple iStore – has their service failed you too?

Comments 07 October 2008

A simple Question: Are you happy with the Waterfront Apple iStore? Have they offered you excellent service or do you call Waterfront iStore #Fail?

Please comment bellow and tell your story, good or bad, about the Waterfront iStore.

I am sure Apple can improve the service of the V&A Waterfront iStore. i <3 Apple just not the Apple iStore at the V&A Waterfront. Thank you TED, Google and AMD for my beautiful Macbook Pro. Apparently the staff at the iStore thought Your Web AddiCT stole it somewhere. Really, can you say stereo_type?

How was your experience?


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Rafiq Phillips - who has written 1081 posts on Web AddiCT(s);.

Founder of Web AddiCT(s); who tinkers with SEO while dreaming inside a technicolour conversational prism

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  • Peter Snijders
    I often visit the Waterfront, tried to compare the iStore to the Mac store in London.
    Surprised to find that when visiting the iStore in the Waterfront, they don't have the mat/carpet on the floors to protect your knees when you enter and have to go on your knees, clasp your hands together and do abeyance to the staff for allowing you the wonderful privilege of entering their store.

    I have never experience such a load of idiots who represent a company like APPLE........ but then this is Africa I suppose?

    I would recommend Digicape for Mac products, not just because of who they are, but the knowledge base and true interest I have found in the past in their clients and their welfare.

    I don't expect APPLE to do anything to the iStore - maybe they just use them as a tex-deduction and don't care about sales and image!
  • Jay-1
    Have been waiting for them to return my call for two days. Really pathetic service. There is an obvious lack of brain power at this branch, I am sure most technical issues probably get relayed to one or two people at the back.
  • justin_i
    I called the Waterfront istore recently to enquire about expected delivery dates for the iPad. The response I got was "Sorry sir but we are currently out of stock at the moment." WTF!!!? After saying that no one has stock yet, the assistant then admitted that she didn't know what I was talking about?
  • louise018080
    Istore Waterfront Cape Town is the pits! As happy as I am with my Macbook Pro, I was frothing at the mouth yesterday when I booked in my laptop to be upgraded. You walk into the store, and everyone working there tries their damndest NOT to make eyecontact with you. You say to one employee "...excuse me.." and, before I could finish, he firmly stated: "..I'm busy with another client". A simple "I'll be right with you.." would've sufficed, but no. You ask why there's 3 employees huddled with one client and the answer is: "they are in sales, they don't book in.."! After quite a long while someone at last gave their precious attention to me, only to start searching for the forms to book my laptop with. No forms printed, she had to ask one of the other employees to find it for her on their laptop.
    Oh, and the backroom is VERY popular. The one moment there's a lot of employees, the next moment poof! All in the back. No reason given.

    Everyone that walks into the store stands around, hoping and praying someone would help them. There's no system there. If they had someone central where all clients can report who they are and the problem, that person can then refer to the correct person, and notify the employee who's next. Geez, it's that simple!
    Whoever the mysterious owner of the franchise is, obviously pays no attention to what's going on there. Pathetic.
  • Greggo
    You guys are lucky you got any service at all! I went into the store with the intention of buying a Macbook Pro and accessories. I wondered around for nearly 30 min trying to get someons attention to no avail. It's not that they were busy either, I was one of two people in the shop and the other person wasn't having any better luck. Went to project 3. In and out in 15 minutes with my new laptop - what a pleasure in comparison.
  • Name
    Apple employees of the waterfront store have got to be the most uninformed, uneducated and disrepectful people i have ever dealt with. their service is absolutely shocking. i have bought two macbooks, an ipod and an iphone and have been treated with equal stupidity and disintrest each time. after booking an appointment with one of the tech guys, i arrive only to find out he wont be coming in, and they didnt even inform me. if i didnt love Apple products so much, i would never step foot in that store again. actually, i will never purchase something from the waterfront store ever again. i will buy from digicape or go overseas. pathetic
  • Josh Sparks
    I stumbled across this site while furiously surfing google in search of the contact details of the iStore Waterfronts owners or management.

    I need these details so that I can plead with them to replace every single one of their employees in this store. They should send them all off to apply for a job at Mr Price where they are not responsible for anything more than picking clothes up off the floor and rehanging them.

    It makes me ill to think that these guys are paid to daily display absolutely no knowledge for any of the wonderfully crafted Apple products. I have on numerous occasions recieved completely the wrong information on their products for different sales team members only to read up for myself on the Apple site to find completely different information.

    My girlfriend just upgraded her macbook to the pro and she had to take it in 3 times because the messed it up the migration each time she went back.

    The reason I use Mac is because it saves me time in its efficiency, but the iStore Waterfront team are inefficient and give the Mac product a bad name.

    So from now on I will be using Digicape.
  • Marius
    Was very satisfied with their service. Wanted to return a product and they did it in a flash, no grumpy faces etc!
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