MXit has put its innovative technology to work to help raise HIV/AIDS awareness this World AIDS Day. If you have been living in a cave or under a rock, this day is today.
The company has teamed up with SANAC (South African National AIDS Council) to launch an innovative campaign that will simultaneously raise HIV/AIDS awareness amongst a key target group – the youth of South Africa – and raise money for future projects.
MXit has a subscriber base of 10 million, mostly made up of 16-25 year old South Africans, who thus represent a huge segment of the population.
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