The mobile industry is worth one trillion dollars! Yes $ 1 000 000 000 000, Twelve 0′s after the 1. Believe it.
For anyone, any business in whatever shape or size not yet fully convinced that the future of digital marketing starts and ends with mobile, allow me to highlight some examples of this ridiculously growing industry
- The latest numbers reveal that the total number of unique mobile phone owners is now 3.05 billion. (46% of the planet’s population do have a mobile phone, even after we remove the multiple subscriptions).
- There are 1.4 billion TV sets in the world. But there are 2 billion mobile phones with a colour screen and at least 2.5G network connectivity, meaning they can display “streaming” ie live TV and video.
- Of the four digital camera giants, only Canon and Nikon remain in the camera business, Konica and Minolta no longer exist in the camera market; and the world’s bestselling camera brand, since 2004, has been Nokia.
- Music on mobile phones today, at the end of 2008, is passing the 11 billion dollar annual revenue level. When we bear in mind, that the total global music industry is only worth 30 billion dollars – it means that more than one in three dollars spent on music globally, is spent on the mobile phone.
- 50 Cents with his smash hit, In da Club, in 2003 earned more as ringtone than all other music formats combined – and most annoyingly of course the Crazy Frog – to the tune of 500 million dollars of global sales of their ringtones and related services in 2005 – that’s one ringtone earning more than all of iTunes’ global sales that year.
- A third of the mobile phone subscribers on the planet sends MMS picture messages – that is 1.3 billion people
- This year mobile social media passed $9 billion
- In the past ten years, mobile content has turned into a global giant industry worth over 71 billion dollars of annual revenues.
- There are under 500 million newspapers sold daily. There are 900 million personal computers connected to the internet. There are 1.3 billion internet users. And 1.4 billion TV sets. But 1.5 billion people will receive ads on mobile phones this year. How many more will receive them next year?
Still see no value in mobile and spending all your advertising budgets on newspapers, radio and TV?
smell the coffee.