This was recently announced by Justin Hartman, Afrigator MD. Adgator has partnered with PPC advertising company Addynamo to offer PPC ads when there is no inventory for CPM display ads from Adgator. It is only available to the Top 25 blogs on Adgator.
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Read the rest of this entry for a full explanation of how this works and the revenue you could possibly be earning from your blog on Adgator.
Let me cut to the chase as I know your time is precious. Your site is in the top 25 list of sites on Adgator in terms of total traffic. This means you generate a lot of traffic and what you’ll also know is that Adgator hasn’t monetised all of your traffic and in most cases we’ve only monetised some of your local SA traffic – this is a thing of the past.
As of this evening I’m pleased to inform you that your site has been activated with Cost Per Click (CPC) ads powered by Addynamo in addition to the normal Cost Per Thousand (CPM) ads powered by Adgator. Over the last few weeks we have been in negotiations with the Addynamo guys and as of 1 December Adgator is now a premium publisher on Addynamo.
In case you didn’t know Addynamo is a new South African startup that aims to compete head on with Google Adsense. We are big supporters of anything local and I’m extremely pleased that we were able to broker this deal with the team at Addynamo.
So what does this mean for you? Well, effective now you will start to see CPC ads being served along with our Adgator ads. This means that when Adgator doesn’t have a paid CPM ad to serve on your site, or if you have International visitors coming along, we’ll serve up your unique Addynamo code instead which means you’ll always be serving ads that pay you. Gone are the days of the default “Advertise on this blog” banners.
Because Adgator is a premium publisher with Addynamo we’ve negotiated a starting cost per click of R3.00 and this has the potential of rising depending on bids on ads for your site. As with the normal Adgator 50%-50% split you will make a minimum of R1.50 for each click on the Addynamo ads. If you’re already a member of Addynamo or would like to join yourself there is no need to worry either. You can still maintain your current Addynamo ads or alternatively join independently however you’ll notice that your cost per click will be lower because premium publishers command a higher cost per click.
However, I do need to tell you that this is all still very much under development and we’re busy working out all the functionality. In particular we’re working with the guys at Addynamo on pulling in the clicks and revenue information into your Adgator dashboard and until that’s completed we’ll have to manually input your earnings at the end of the month. We could have waited till this was all completed but we figured you’d want to maximise your earning potential immediately which is why only the top 25 guys have access to this right now. We are going to be working with you to get everything ironed out and I hope that you understand that it’s a work in progress.
If you have any questions about this or you’d like to perhaps change the colour-scheme of your Addynamo ads please get in touch with us.
Regards
Justin Hartman
MD, Afrigator Internet (Pty) Ltd
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Sounds exciting! Any chance of getting wordpress-friendly codes for this?
Also, now that International visitors are taken into consideration, will the top 25 blogs still be determined according to their South African rank on Afrigator?
It's an interesting move, Addynamo isn't a company I've had much success with to be honest, and I saw that Charl mentioned this too. It'll be interesting to see if our revenues will increase with this movement..
I don't think the top24 Adgator and afrigator ranks are the same. Not everyone on Afrigator is signed up with Adgator yet
I haven't had great success with Addynamo either. Low CTRs. I wont blame the platform, I'd blame the creatives…
Agreed, it's definitely more about the creatives in this case.
Amazed the normal Adgator bloggers didn't get an email about it even if we do not qualify.
Ah I see… Are the top Adgator peeps ranked according to who makes the most revenue then? Sounds like a case of the rich getting richer…
you need to ask @justinhartman about that
As per the email sent to the top 25 Adgator people, “Your site is in the top 25 list of sites on Adgator in terms of total traffic.”
If you read the mail above, the top25 are basically the crash test dummies for the addynamo/adgator system. There is no way to measure or track addynamo from your adgator dashboard yet.
I'm sure everyone will be able to benefit from this once all the bugs have been squashed.
I tell you, the minute they manage to integrate with the AdDynamo setup so we can view incomes in the dashboard, that's when we'll get a proper understanding of note – looking forward to that.
I must say, I hope AdGator spend time working on their dashboard, providing us all with perhaps some more tools and things, we all love customization.
I'd kill for them to add an opt-in leaderboard for earners, man, imagine the competition!
If you read my comment you will note all I stated was it would have been nice to know of what is happening. Curiosity and all that.
I'd also love to be able to filter out some ads that don't go down well with my ethics…. Like the Casino and Alcohol beverage ads.
I think Afrigator were relying on us (the bloggers they mailed initially) to get the word out.
Unfortunately no. Your site is one of the Top 25 but unfortunately unless you have the JavaScript code it isn't possible to serve the Addynamo ads.
100% correct Chris – it's based on total traffic only!
Look it's a test – if people aren't yielding any returns then we'll have to look at this. But, let's see how it goes!
Jackie that is absolutely fair and something we have been planning. I was actually supposed to put up a blog post this morning about the integration and also informing people when/if they would get access to it. I will do this tomorrow however to keep everyone in the loop!
In good time guys I promise. We've been working on a major overhaul and better ad serving technology and once this is done we can hit the new features etc.
Duly noted!
Thanks Justin
Ah yes, I agree on that one, I think a bunch of us spoke about this several months back, specifically about ethics and target audiences, would be useful!
I've no doubt Justin, that's why we're all still loyal fans
and here I was thinking it had to do with my good looks???
hah ha haaa
Hi Galen
You can access AD:DYNAMO wordpress codes here:
http://wordpress.org/extend/plugins/addynamo-wi...
http://wordpress.org/extend/plugins/addynamo-pl...
He uses the free wordpress.com platform, plugins don't work there
Thanks Justin. It's nice to know I at least cracked the nod.
*Sigh* I'm really starting to hate my blog now… HELP! Rafiq?
I feel like crying… or tearing my hair out :C
It's an interesting move