IF you’re an Apple Mac user or have only popped into a Apple iStore you’ve had varying experiences with the level of service you’ve received. The news that Project 3 and Digicape are merging to form an ‘Apple powerhouse’ therefore immediately got me thinking: What does that mean for the Apple users and would be Apple users in South Africa?
The lovely folks at Sentient Communications who sent me the press release were kind enough to forward my question to Robin Olivier, Digicape‘s Marketing Director.
This was the response…
Dear Rafiq,
Sentient Communications sent me your enquiry so I thought I would address this directly. Digicape and Project 3 are very much aligned to the Apple brand. Therefore, due the business that we do in government, education and corporate sectors as well as for the general consumer, it is vitally important that we subscribe to the official channel that Apple prescribes for this region. For now, it means that we have to purchase all our Apple products (except iPhone) from the Core Group. They also publish their recommended retail price through their online presence at ZA Store so it leaves very little room to influence pricing as a reseller, especially given the margins we are afforded. What we are able to do is increase the value proposition through excellent service delivery, from enquiry through to after sales. We are constantly looking at new ways that we can improve on this and one of the key objectives of the merger between Digicape and Project 3 is to work towards achieving this. I know this reply sounds a bit cheesy but we have no choice but to focus on areas of improvement that are within our control and thereby upholding what the brand stands for. Let me know if you have any further questions and I’ll happily address them.
Best regards
Robin Olivier
Marketing Director
Now before I respond I’d like afford you the opportunity to ask Digicape’s Robin Olivier any questions you might have regarding this merger. Simply comment below and I’ll forward them on or if they are monitoring the mentions of their brands with reputation management tools of Google Alerts maybe we’ll even see responses in the comments.
*fingers crossed*
