Before we read about DSTV on demand let’s first set the scene with this post by Rich from Capitalist Punks
So here’s my hypothesis…
Koos Bekker’s a smart dude, he realises – like pretty much all other smart dudes – that the future is in content, or more specifically, video-on-demand.
Now Koos has a great vehicle for VoD in DSTV, but he recognises a huge constraint – bandwidth, not the speed of it, but the cost (or perceived cost). A month ago, the biggest consideration when downloading a movie was not the speed of the download, but the amount of data it would take from your valuable bandwidth cap.
So how does he play it?
Well he sees that he has a ace in his sleeve in Mweb. So a few weeks ago Mweb were the first to market with an uncapped product. Nice. Of course it doesn’t solve Koos’s problem just yet, as of course not all DSTV subscribers are on Mweb. However he just had to sit back and wait (and not for long at all).
Enter his Mweb competitors, they immediately jumped on the bandwagon, not only going uncapped – but driving prices even further down.
Does Koos care? Hell no, he’s ecstatic – even if Mweb doesn’t make a cent profit from the move they have absolutely served their purpose. Basically, SA’s ISPs just became Koos’s new bitches.
It makes me laugh really, hahahaha <– see.
Six months from now (or a year, who knows?) when Koos is ready, he can launch his constraint free VoD product because all connected South Africans, regardless of their ISP, have ceased to have a bandwidth cap problem.
It makes me respect the players like the Skyroves and ISs of the world that have had the patience and smarts not to jump on the bandwagon. If history is anything to go by, I imagine when guys like that do make their move, we’ll see something different and ass-kicking.
Anyway, like I said, Koos Bekker; smart dude…!
This post was written about 2 months ago. Rich might have thought we’d wait 6 months before we saw DSTV on Demand but it’s already here 
Yet another reason to get MWEB uncapped ADSL Click here for all the DSTV on demand info you’ll need…
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