There has been an element of creativity about this year’s World Cup in South Africa. For SonyEricsson, however, this can be said to be routine, because they have always been innovative . And now, they have started a movement by engaging the fans and supporters of the various nations that will be participating in the world cup to create the world’s longest mexican South African wave online.
You can upload your small video doing a South African wave, ( BTW, my video has just been approved ) and invite 8 of your friends to do the same and you could win world cup tickets. Currently, the top Waving nation is England with 19% of waves, followed by Brazil in second place and South Africa all the way to 13th place with only 2% of waves. Im pretty certain with a little input from everybody in South Africa , we can do better than 13th place. Let’s get Waving 
