Mobile commerce may have taken some time to take off, but some of that hindrance may be attributed to a number of issues that previously affected ecommerce back in the days of its infancy. Consumers were previously hesitant to make online transactions because of issues of trust, privacy, security, etc …
However, over time, as the ecommerce platform grew more stable and secure, consumers learned to trust it and gradually became more confident in using the platform. As a result, today ecommerce is responsible for transactions worth billions of dollars.
Now, with the emergence of the mobile revolution, the tables have turned — some of the same issues that previously surrounded ecommerce are now surrounding mobile commerce. Yet, unlike in the past, the majority of mobile users already are comfortable with the technology. Although, issues of trust and security are still affecting the rapid adoption of m-commerce, a significant number of users have already jumped onto the m-commerce bandwagon. In fact, a recent IDC research report predicts that the worldwide mobile commerce industry will surpass $1 trillion by 2017.
For organisations looking to grow their businesses, mobile commerce is potential a gold mine. More over, it provides the opportunity to keep customers engaged. How? The following video will give you an idea of how a South Korean company called HousePlus became the number one online/m-commerce retailer in Korea by leveraging the mobile commerce platform.
Here are 3 simple strategies to help keep customers engaged through mobile commerce:
1) Know and understand your customers:
Customers are the most important assets to the business — thus knowing and understanding them, will help paint a clear picture their needs, wants, concerns and expectations. This will in turn help to create a rich customer experience strategy.
2) Evaluate products or services to offer through M-Commerce.
Mobile commerce is not the only solution to your customers’s needs — therefore, certain products or services will not necessarily suit the m-commerce platform. it is therefore imperative to identifying the products or services to offer tailored specifically for the needs of the mobile user. In many instances, companies can find the solution to this, by tracking their user’s purchasing behaviour.
3) Be flexible, Support numerous mobile platforms:
For obvious reasons, supporting numerous platforms will give you a competitive edge to tap into your various customers’ demographics. At the present time, with respect to tablets and mobile phones, Android and iOS seem to be the two leading platforms — but it would be unwise to ignore the resurgent blackberry and Windows Phone platforms.