Then you’ve come to the right place. Every year Web AddiCT travels half way around the world, physically on a plane, to find out about the latest and most cutting edge techniques and best practices in digtal marketing. The common theme (or is it meme) at every marketing conference I’ve ever attended was that Content is King and we all have to get it right. No matter what type of business you are in, if anything about you or products and/or services can be read anywhere, you need a solid content strategy.
Since the Content Strategy Forum at Spier last year more and more international speakers are coming to Cape Town and sharing their wisdom.
- Are you ready for cross-discipline creating?
- Can you pinpoint your different audience segments?
- Do you know what resources you can draw on?
- What about ensuring consistent messaging across multiple teams and development cycles?
In an increasingly complex content ecosystem, we need to be able to collaborate, communicate and – dammit – convince our clients to take a leap of faith, putting money into focused customer relationships and not blindly advertising into the abyss. How do we do this? We build on solid foundations.
What are those solid foundations exactly? Find out at the Content 2013 Conference.
Once upon a time, life was simple. Retailers developed products. Advertising agencies made ads. Publishers and broadcasters owned media channels. And consumers sat at the end of the process, devouring said products without having much say in the matter. But along came “digital” and in true plot-thickening fashion, the wwworld changed forever. And not everyone lived happily ever after. The digital era brought forward new roles and new characters: retailers as media owners; publishers as retailers; brands as content creators; agencies as content marketers… Most importantly, everyone had a voice – and most notably the consumers. Want to know the whole story?
The line-up looks great with local speakers like Sam Wilson, Mike Sharman and Alistair King. Throw in some international heavyweights from the content strategy industry into the mix and it sure looks like it will be an awesome event. If time allowed I’d be there but unfortunately I’m in the middle of the biggest project of my life. I am sending someone to learn and report back though as the world of SEO, Social Media, Blogging and even more so mobile revolves around telling a good story with the content your create or curate.
I know you have some budget to spare seeing that we’re nearing the end of the financial year in South Africa. I’d advise you to invest that leftover budget in yourself, your employees or colleagues and let them attend Content 2013 Conference. Tickets are only R4850.
If you’re budget is a little tight, have no fear, use “webaddict” as the reference when booking here and receive a 20% discoount.
Easy as that.