Tint: Social Media Aggregation & Measurement Simplified

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The wwworld we’re a part of in the cloud, online, all the time is made up of tiny puzzle pieces in the form of various technologies and tools that help you get things done. No, I’m not talking about a specific social network or the first app you install when you purchase a new mobile phone. I’m referring to the building blocks of the web. Things I may have incoherently mentioned right here on this blog since the beginning like widgets, rss, ajax, xml and cron jobs. Yeah, it’s all Greek to you and the majority of those who proudly sport social media in their bios & job titles haven’t even heard of them either. Unless you’re a developer most of those acronyms shouldn’t matter to you. What if, I put it to you, simply understanding how they work and could work together would have saved you 61% of project development costs like it did me and cut down development & design customisation time from 5 weeks to 1. To me, that’s true Innovation, exactly what Tint is.

When we ran the Samsung Galaxy #s4zoomwwworld competition a few weeks ago we allowed users to enter via a hashtag across multiple social media platforms and needed a way to easily monitor and measure the impact thereof. It was then, only after the competition, when i discovered Tint, while watching the video below which incorporates all the aforementioned tech mumbo jumbo to create this…

You’re probably still not getting it so here, Tint in buzzword laden plain english you’re used to reading onevery other echo chamber:

More than 40,000+ brands around the world today use Tint to aggregate, curate, and display ANY social media feeds ANYWHERE. Whether you’re a sports team, restaurant, hotel, or retail/e-commerce brand, Tint has features and integrations that will help you drive deeper relationships with your audiences through social media.

Connect any page, handle, hashtag, playlist, and/or tagged location from any social network, personalize it with our elegant, responsive templates, moderate which posts you want to display to curate the best content, and finally display it on any of your websites, mobile apps, retail TV displays, event walls, or huge jumbotrons.

Tint saved 61% of the development & design costs of a campaign I’ve put together.

Client is so happy the cost saving has been diverted into an even more awesome prize (yeah it’ll be a contest again) valued at over R150000 (16000 USD). What is the prize? Find out on 22 April 2014 and see Tint being used during an integrated marketing campaign right on your front door in Africa. Hopefully you won’t have to use the NBA, Techcrunch or NASDAQ as a case study at the next Social Media conference you attend anywhere in South Africa 😉