William James (1842-1910)
Many business owners make the mistake of trying to do things on their own, wasting valuable time with petty things instead utilising an expert in their particular field.
Eg: Mr business owner requires a website. I offered my services to builid a Content Managent Sysytem (CMS) with all the bells and whistles, SEO included.
“Why would I need that?” he asks. “I know a bit of frontpage, and am able to FTP.”
Some more William James quotations