In business for yourself, not by yourself.

William James (1842-1910)

Many business owners make the mistake of trying to do things on their own, wasting valuable time with petty things instead utilising an expert in their particular field.

Eg: Mr business owner requires a website. I offered my services to builid a Content Managent Sysytem (CMS) with all the bells and whistles, SEO included.

“Why would I need that?” he asks. “I know a bit of frontpage, and am able to FTP.”

I thought of explaining the benefits of a database driven CMS and SEO but this is the same person who said the following.

Some more William James quotations

Written by

CTO at Naritive, a South African adtech company helping brands move beyond passive impressions to create digital advertising experiences that earn real attention. He is a TED Fellow and Google-certified AI professional with over two decades of experience in Information Systems, software development, and search architecture.

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