Your sites SEO(Search Engine Optimization) does not have to start the day you ‘go live’, it can start days, weeks even months ahead with a nicely written page about what the site is going to be about.
In the case of siteb (site we’re currently building for a client) we built a simple page with the look and feel of the final product, some content, metatags & a contact page. A few days later it was Googled and what do you know. #5 for their specific product & number1 on Google South Africa. This makes life so much easier when you officialy launch the site, not having to worry and wait to get it indexed by the major search engines & I’m sure it will make your adwords budget bareable.
Things NOT to do before you launch a new website:
- An animated gif with an Under Construction sign, its not 1999.
- Coming soon as the title
Things you should do before you launch a new website:
- Ensure that visitors know what the site is going to be about.
- Content is King, Queen, Jack & Ace so at least a paragraph of valid copy with a few keywords 😉 are critical. The Search Engine Robots will love you for it. Don’t give everything away at first, but rather update it as often as you like giving your target audience a reason to return & the search engine spiders a little bit more to index every time.
- Make sure visitors are able to contact you with a contact form or telephone number, depending on what kind of site it is.
If you are planning to sell any product or service on the world wide web know that Google , or any search engine, will be responsible for the majority of your customers.
Need help doing this? What is siteb? Feel free to ask any questions by posting a comment.