Innovation as the new Strategy

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…a firm has three options to survive. First, become the low price leader and remain the low price leader. Drive all costs out of the product or process. Second, become the customer intimacy leader. Know the customer and fill his or her every need. Finally, become a firm that creates new things, new ideas, new products and services people just have to have.

Still waiting on the results of the National Innovation Competition of 2005. Read more from where I quoted Innovation as the new strategy.

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