Nice Try Ananzi

Hi Rafiq

I am a representative of South Africa’s largest & oldest search engine – ANANZI.

I would like to offer you exclusive advertising where your company would be
the no. 1 search result under a specific keyword (in S.A).

*Ananzi is South Africa’s largest search engine and we have put up three
advertising spots on every keyword page which consists of the :Keyword Banner – R 778.48 incl. vat per month
Banner – Animation – (468×60) – 12 Kb
Sponsored Link – R 630 incl. vat per month

Includes 20 words of description and guarantees your company appearing
as our first result on every single page of the keyword chosen.

Keyword Button – R 723.48 incl. vat per month
Content Box – (120×120) – Max 10Kb*

Our package price which includes the Keyword Banner,Button and
Sponsored Link is R 1503.47 incl. vat per month.
These adverts are exclusive to one company only and ensures you will
be seen first as well as appear on every page of the keyword chosen.On
your banners and buttons we will send you a login and password to
monitor your adverts on Ananzi.We also design the adverts at no
charge.Please send me a list of keywords that you are interested on, as
I need to check the availability of them.

Here is the link to view the site : www.ananzi.co.za
With Kind Regards
Executive Sales Consultant

Ananzi / Brabys / Mail & Guardian
Business Day / Sunday Times / Mweb

So I go to South Africa’s biggest search engine and try all the keywords that would be relevant for site2.

keyword#1: site2 is number 1

keyword#2: site2 is number 1

keyword#3: site2 in number 1

keyword#4: site2 is number 3 (give it another week or two and we’ll be number 1 for this keyword too 😉 )

keywords 5, 6, 7, 8, 9, 10…. site2 is number 1 for all relevant organic searches on Ananzi already. I’d like to thank Ananzi for being the number 2 referrer (after Google).

What is site2 and what are the keywords?

We’ll announce this after the official site2 announcement. Once we know where we stand Re: The National Innovation Competition 2005 at CPUT.
Lesson learnt: When developing a site SEO (Search Engine Optimization) should be considered first and not as an afterthought.