There are those who sue Google when SERPs drop.

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In this wonderfull world of our AddiCTion, the World Wide Web, there are those who are sueing Google for their drop in their Google SERPs (Search Engine Result Pages). Why? If Google is responsible for most of your traffic (this blog included) and your site revenue is generated by advertsing. What’s the big deal about SERPs? Imagine if your site had 70% less visitors becuase your SERPs drop and your advertising revenue is 80% less than it usually is? I’d feel that too.

Indeed, if you look at the raw facts of the situation as presented from KinderStartรƒยขรขโ€šยฌรขโ€žยขs point of view, what you see is the secret nightmare of every online business. The site is aimed at parents of children who are less than seven years of age. It launched in May 2000, and managed to build up its traffic to a quite respectable 10 million page views a month. Most of these views were coming from Google search users.

The reason they dropped and are sueing GoogAOLe is available here: Google Sued Over Drop in SERPs via one of the RSS feeds on my /ig.

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