When any Web Developer or Search Engine Optimisation (SEO) person hears or reads the term PPC the first thought would be Pay-Per-Click (A Group of Web AddiCT(s); included). Most South Africans immediatley think of cement, thats branding for you.
In this case PPC means Positives, Potentials & Concerns
Positives: start by listing all of the positive things about your idea or concept. What’s great about the idea? Explore all your ideaÃ¢â‚¬â„¢s positive aspects completely before moving on to the next step of the PPC process.
Potentials: How can this idea be improved? What could be great about this idea, if you modified one aspect of it? What if you change the timing of the idea? If it canÃ¢â‚¬â„¢t be used now, could it have some value in the future?
Concerns: After you have fully explored the positive aspects and potential value of your ideas, now itÃ¢â‚¬â„¢s time to look at what’s not great about your idea. What worries you about it? What parts of the idea do you need to spend more time thinking about or working on?
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