If you offer emarketing as a service….

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Make sure you cover the basics. I had a look at local Web development company’s website and they offer the following as one of the many services they offer::

  • E-Marketing
  • Search Engine Optimization

Great, you offer your clients SEO (Search Engine Optimization) but have no title tag on your own site.
An ‘I’m feeling lucky’ search for SEO basics on GoogAOLe show the following:

SEO Basics

Before you begin serious SEO you must make your website is search engine friendly. This means making sure that each individual page is compliant with search engine standards and ready to be indexed correctly. Follow each of the steps below for each page on your site.

Have your list of target keywords ready – you’ll need to insert them into your pages.


Page Title

The title of the HTML page should be relatively short and describe the page content accurately. Wherever possible, try to include keywords (without distorting the true purpose of the title).

Not going to mention the company’s name but have made them aware of this. It’s been a day and still no title tag? Yes you only work office hours but the internet never sleeps.

Read the rest of the SEO basics here and some more SEO articles I’ve contributed to websitewriters.co.za

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