Collaborative Advertising

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Just some arb thought that came to me while brushing my teeth this morning. Why haven’t companies collaborated on television advertising efforts? Or maybe they have and I haven’t seen them yet.

To give you an example on what I’m talking about, imagine an advert for a new Mercedes convertable, pretty lady driving on an open country road, wind whipping though her hair, wow her hair looks fantastic! Hey! that’s perfect advertisinig opportunity for a Pantene or whoever.

But why stop there look at those winding roads that car is taking at quite a speed, another oppotunity to advertise tyres, or zoom in on the ladies face, she looks to happy in her new car, wow, her makeup looks fanatastic, well, you get where I’m going.

We’ve see musicians collaborate to come up with some awesome results, why don’t companies collaborate advertising campaigns?
If any of you know if this has been done before please drop a comment and let us know.

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