Service Innovation Report

Your are the first person in your social graph to know! Share it with your wwworld now ๐Ÿ—บ๏ธ

Here’s a sample of the findings included in this report:

  • Services follow a less well-defined development path than products. While many firms have developed a systematic approach to new product development and innovation, few of them have developed a structured approach to service and business model innovation.
  • Because of this lack of a development path for services, successful innovations tend to rely on a strong guiding hand from senior management.
  • Prototyping, which is a well-accepted way to pilot test new product ideas, have not made the transition to modeling potential new services and business models.
  • Successful service innovations tend to be firmly rooted in customer experience design – incorporating techniques such as empathic research methods and service artifacts.
  • Companies that use a single innovation model to deliver both incremental and high-impact innovations tend to get only incremental innovations. This study demonstrates very strongly that high-impact innovations require a “second path” – a unique innovation framework – that is specially designed to meet the unique requirements of high-risk ventures.

This is an important research report that is a must-read for all innovators and entrepreneurs!

Learnt about the Service innovation report over at the Innovation Weblog, complete the contact form to request the report &…

This e-mail message confirms you are registered to receive Peer Insight service innovation research updates. You will receive your first update from us during the first week in August, 2006.

In the information age why do we have to wait for information that is already available?

Your are the first person in your social graph to know! Share it with your wwworld now ๐Ÿ—บ๏ธ