Service Innovation Report

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Here’s a sample of the findings included in this report:

  • Services follow a less well-defined development path than products. While many firms have developed a systematic approach to new product development and innovation, few of them have developed a structured approach to service and business model innovation.
  • Because of this lack of a development path for services, successful innovations tend to rely on a strong guiding hand from senior management.
  • Prototyping, which is a well-accepted way to pilot test new product ideas, have not made the transition to modeling potential new services and business models.
  • Successful service innovations tend to be firmly rooted in customer experience design – incorporating techniques such as empathic research methods and service artifacts.
  • Companies that use a single innovation model to deliver both incremental and high-impact innovations tend to get only incremental innovations. This study demonstrates very strongly that high-impact innovations require a “second path” – a unique innovation framework – that is specially designed to meet the unique requirements of high-risk ventures.

This is an important research report that is a must-read for all innovators and entrepreneurs!

Learnt about the Service innovation report over at the Innovation Weblog, complete the contact form to request the report &…

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