Blogging with Butter

If you haven’t yet seen the new ‘blogging’ advert by Stork. We’ve recorded it and posted it here. Excuse the poor quality, we’ll re-post it when we’ve gotten a better quality clip from Stork.

I couldn’t find a Stork blog or anything, but I think it’s great the people are beginning to promote blogging on film, or ads. If you didn’t get the ad and were thinking, huh! what does blogging got to do with Stork food products? Then allow me to share my thoughts on this.

Cooking, in my opinion, has become, or has always been, just as much an activity of personal expression as any other art form such as music, painting, film, writing, or any creative process. I see Stork wanting to relate this message to people through a comparison with another activity of personal expression and art that has arisen through the internet, blogging.

Blogging is really the an art form, allowing people to express themselves through writing, video, audio, graphics, etc. bringing it all together through the Internet, but this is an art form that has something other art forms do not have, a mass collaborative facet. Sure there are musicians and culinary artists that collaborate to create something great, but never to this degree.

However, I think that’s about to change, with the Internet playing a larger and larger role in peoples lives and film getting into the picture with mass collaborative work like the movie Snakes on a Plane, will we see other art forms taking up this concept? What are your thoughts on this?