Mango Airlines.

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Book ticketsOn Our recent trip to Jozi for the African ICT AChievers awards we spotted the bright orange mango aitlines planes at both Cape Town Interantional Airport and Johannesburg OR Tambo International Airport.

I guess their plan was to make the Mango Arilines planes brighter and the logo/URL bigger than Kulula, 1Time, Nationwide and all the other South AFrican Low cost carriers around.

Their lack of presence on some should-be-retired-we-still-think-of-the-internet-as-it-used-to-be-in-1996 south african search engine is quite the opposite of what they have achieved on the runway. According to many local bloggers the Mango Airlines presence in the proper SERPs is the complete opposite of what Mango Airlines looks like on the runway.
Your WEb AddiCT would imagine the menu on a Mango Airlines flight to be something like…

Drinks on Mango Airlines:

  • Mango Tea
  • Mango Juice
  • Mango flavoured Oros?

Possible Meals on Mango Airlines:

  • Mango Salad
  • Anything with Mango Atchar
  • Mango Muffins
  • Mango bread maybe?

Possible desserts on Mango Arilines:

  • Mango Icecream
  • Dried slices of Mango

Have you been on a Mango airlines flight? What was a Mango flight like compared to the other airline companies? I’ve mentioned TravelStart before so checked their site to see if Mango Airlines was included along with BA, SAA, 1Time, kulula & Nationwide into the flight booking engine.

Coda peals the Mango’s skin:

I don’t know about you, but when I search for “mango” on Ananzi, the airline don’t appear on the first page of 10 results. Or the second page. Or the third page. Or the fourth page… and I get the same poor result when I search for “mango airlines“.

Rob pulps Mango into juice at Gottaquirk:

In this Bizcomm article Ananzi tells us that after the launch of (the SA taxpayersรƒยขรขโ€šยฌรขโ€žยข) new airline, Mango, the word “Mango” was searched for 1942 times last month.

Bizarrely, they then go on to tell us about a banner ad campaign to capitalise on this popularity. Is there a leap of logic I’m missing here?

How does high search frequency amount to a need for banner advertising?

Mango, Naartjie, Lemon, Passionfruit O-O-O-O-Oros

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