Web 2.0 MisCONceptions
You get your graphic designer and tell him: โYou. Go look at some web 2.0 sites and make our site look that way! NOW!โ. Then you ask your programmer: โYou. Do you know AJAX?โ and he reply โNo.โ and you reply โYou are FIRED!โ and you hire an AJAX specialist. You tell him โNo page must reload. All forms and navigation must go through AJAX calls!โ ( After a couple of months youโll fire him again because your SEO is not working ๐ ). You add a blog to your web site.
You do almost every thing right, but does that make your site a Web 2.0 site?! You go and you preach: โWeโve got a Web 2.0 site!โ. Due to the current situation out there, most people will think โDamn, so THIS is Web 2.0!โ. Meanwhile you are adding to the misconception of Web 2.0!
Web 2.0 is NOT about the graphics. It is NOT about the AJAX. It is NOT even about having a blog on your company web site! Web 2.0 is a concept!
Trackback goes to stii, nice one.