New York – The curtain has been pulled on a deceptive new advertising tactic in which companies camouflage ads as product praise in online postings masquerading as independent blogs.
Several companies have been exposed for launching fake blogs – known as “flogs” – in a practice that coincides with an increase in the number of real bloggers secretly paid to endorse products.
Blogs, a term derived from “Web logs,” are rampant on the Internet and are considered online journals in which people post personal opinions, musings, rants and more.
Your RSS fead, Email Newsletter or web address someone will be most likely to send you via Jabber(Google Talk, Gmail Chat, MXit), MSN, Skype or Fw:Fwd: Fw: you will probably be titled New online marketing ploy (or ads masked as blogs).
Mayhaps a suggestion for the guys at Amplitude to talk about it in their first podcast of 2007? Mike, Dave?
With most of South Africa still in the dark about the blogosphere it could be a perfect oppurtunity to learn from other regions, where broadband is… (where broadband is like water and electricity, not where broadband is like having a coffee machine or air-condintioning ), about the ‘dark side’ of the blogosphere and educate South Africa about ALL perspectives of the www, not just the bits that start with new or end with a decimal and a zero.
The Internet is like a wedding : something old, something new, something borrowed, something
blueYOU. If Your Web AddiCT gets asked to say something at Geekdinner that is what it will be.