Zuula aggregating search rather than reinventing it

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It seems everyone is looking out for the next search underdogs to pose some serious threat to MSN, Yahoo, Ask, but mostly Google’s hold on the market. The thought goes that search technology is still in it’s infancy and there is still lot’s of room for improvement.

So search engines have popped up all over the place with their own search and ranking algorithms, different visualization techniques, more targeted niche searching, etc. Have a look at this post from Read/Write Web for a more in depth analysis of the current competitors in the “new” search engine markets are and their approaches.

Zuula SearchHowever, I have recently come across another search engine that, rather trying to reinvent a better, quicker, flashier, more innovative search engine, tries to combine the other search engines into a single space. Going to Zuula will reveal what looks to be just another Google look-a-like search engine, but when you try searching for something, rather than getting their results you get exact, untouched, but uniformly styled results from all the major search engines, namely Google, Yahoo, MSN, Ask, Gigablast, Exalead, each displayed in their own tab. This I think is a much better approach to than creating YASE in my opinion,as it allows you to easily search and compare results from different search engines.
Ok, I know, apparently, Zuula wasn’t the first to come up with this idea, according to the Zuula Blog, but they’ve certainly done a better job of it than the others have, since I haven’t heard of them. Also, you can read their reasons for using Zuula rather than other search aggregators.

However, after all is said and done, I never really had a search problem. I’ve become accustomed to using Google and never really spend more than 2 minutes searching ’till I’ve found what I’m looking for in any case.

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