Adding Value to South Africa by harnessing MXit usage.

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Erik (White African) did the Mobile African Apps layering on Jabber presentation, demoing a Muti & MXit mashup (video above) at the last 27Dinner in Jozi.

The following quotes are from the video with some of the things we’re doing along the lines of Web-Mobile integration..

So that was interesting and is pretty cool but the question is, “SO WHAT?” what does that mean to people? There’s only a couple of thousand users on muti at the moment and there’s 4 million users on mxit but none of the people in that demographic generally will care about this.

Lets look at MXit demographics: 12-18 years, 35% of MXit users and 18-25years are 45% of MXit users. 18, the age at which you qualify to obtain your driver’s license in South Africa.

What we need to realise is that web and mobile are colliding. There’s a blurring of the line between the two. So if you’re creating a mobile application you need to have a website, if you have a web application you need to make sure you have mobile integration with that website.

Since using MXit as a real-time support tool on the iDRIVE.co.za website we’ve found that the majority of the MXit users who contact us this way did not have direct access to the web apart from their mobile phones. This brought about iDRIVE.co.za’s mobile friendly site available at http://idrive.co.za/mobile from your phone.

…that integrate some pretty high level services that are useful and add value to your cell phone users and they might actually open up a whole number of users that you didn’t realise existed before.

A few days to go before the launch of the iDRIVE.co.za website as a service within MXit’s Tradpost on 1 June 2007 (preview here). With the the majority of the MXit demographic about to embark on obtainging there drivers license in South Africa what better way to add value to their constant MXit use by connecting them with quality driving schools? Not only will this save them time & money by using MXit but it will also make our journeys on South Africa’s roads safer by ensuring more people are being taught to drive by credible driving insturctors.

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