This 3-day launch program from Keyjam, first be happening in Cape Town this month from 9th-11th October and 16th-18th October, will be coming to Johannesburg next month from the 6th to 8th November.
The Search Fundamentals, Search Engine Marketing seminar series, presented by search engine marketing guru, Vinny Lingham.
This 3-day program consists of a 2-day Seminar and optional 1 day workshop on day 3. The program will cover the following:
- What paid and free search engine placements are, and how they work;
- How to get Google and the other search engines to refer traffic much more traffic to your website at no cost;
- How to optimise the effectiveness of your paid search advertising placements (eg. Google Adwords);
- How to calculate the effectiveness of your paid and free search engine marketing efforts. Find out where your sites visitors are coming from, how to get more customers and less browsers and how to convert visitors into buyers cost effectively.
On day 1, Search Fundamentals will teach you how to easily use the most important search engines to grow your online presence and generate sales, whether locally or abroad.
For those already initiated into basic search engine marketing, day 2 of the conference will cover more advanced intermediate topics. Beginners will find both days highly beneficial.
Day 3 is for those budding and current search engine marketers that want to get their hands dirty and workshop current issues they are experiencing in their real-world Paid Search campaigns on Google.
So if you’re not sure how search engines can get you new business? Click Here