Radiohead Innovation, Stupidity or Publicity Stunt
Radiohead have done something that has never been done before. Is it innovation, or naiive?
They’re selling their upcoming album In Rainbows independently via their website, aaaand you can choose how much you want to pay for it.
That’s right 🙂 You can visit their website choose wether you want to pre-order the album in Discbox format, to be delivered to you before the 3rd of December 2007, or Download a copy, in which case you will be sent an activation code, which will only work starting the 10th October 2007; and when you go to checkout your order you can specify how much you want to pay for it.
This is legit, in case you were wondering. Check out their website here .