Core Group’s RJ van Spaandonk, is a ‘real life example’ of how not to use creative information and communication technology (ICT) tools for professionals, education and consumers. Marketing direct to end-users using the Internet micro-blogging channels (twitter), but not fulfilling via a private stream of highly un-qualified ‘bricks-and-mortar’ dealers and retailers, Core has created the new model of distribution for the real economy like their extremely sucky Waterfront Apple Istore . Core’s RJ van Spaandonk misrepresents amongst others leading brands such as Apple Computer, Adobe, and Filemaker.
Everything below by TheMacBlog.co.za – RJ + Twitter. A PR disaster
Reading RJ’s tweets make it perfectly clear why the Core Group has such an adversarial stance toward it’s customers. And to be clear, that’s what started the whole brouhaha. The CAB issue, the StopCore website and the price-difference fixation are all expressions of the customer dissatisfaction at the appalling, arrogant attitude which has sadly become a hallmark of the Core Group.
It comes from the top. Core’s attitude is reflected in the snide tone of RJ’s ‘facts and suggestions’ tweets. The company line is clearly an extension of RJ’s personal way of looking at the situation and handling it.
I think it’s time for Mr van Spaandonk to acknowledge his PR-Disaster status, step aside and get some professional help.
A PR agency, perhaps…
Read more about the great way Core Group helps Apple in South Africa.
*Discaliamer: I am typing this on my Apple keyboard, using an Apple Mouse plugged into my Macbook AIR.