RJ van Spaandonk, Core Group

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Core Group’s RJ van Spaandonk, is a โ€˜real life exampleโ€™ of how not to use creative information and communication technology (ICT) tools for professionals, education and consumers. Marketing direct to end-users using the Internet micro-blogging channels (twitter), but not fulfilling via a private stream of highly un-qualified โ€˜bricks-and-mortarโ€™ dealers and retailers, Core has created the new model of distribution for the real economy like their extremely sucky Waterfront Apple Istore . Core’s RJ van Spaandonk misrepresents amongst others leading brands such as Apple Computer, Adobe, and Filemaker.

Everything below by TheMacBlog.co.za – RJ + Twitter. A PR disaster

rj van spaandonk
Reading RJโ€™s tweets make it perfectly clear why the Core Group has such an adversarial stance toward itโ€™s customers. And to be clear, thatโ€™s what started the whole brouhaha. The CAB issue, the StopCore website and the price-difference fixation are all expressions of the customer dissatisfaction at the appalling, arrogant attitude which has sadly become a hallmark of the Core Group.

It comes from the top. Coreโ€™s attitude is reflected in the snide tone of RJโ€™s โ€˜facts and suggestionsโ€™ tweets. The company line is clearly an extension of RJโ€™s personal way of looking at the situation and handling it.

I think itโ€™s time for Mr van Spaandonk to acknowledge his PR-Disaster status, step aside and get some professional help.
A PR agency, perhapsโ€ฆ

Read more about the great way Core Group helps Apple in South Africa.

*Discaliamer: I am typing this on my Apple keyboard, using an Apple Mouse plugged into my Macbook AIR.

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