mowaly – Mobile Phone wallet Rant

mowaly

What is Mowaly?

Mowaly is your mobile wallet using your mobile phone as a debit card powered by Standard Bank’s MiMoney. Apparently using mowaly to spend your mimoney (why so many names for cash?) is easy. Navigating the website isn’t. In what year do you build a site with only flash and have only one page with no real text on it indexed by search engines?

I hope cerebra did not build the site for them, it is disgusting. Yes they are doing the social media things you can find mowaly on all the following social network sites:

Mowaly on Facebook
Mowaly on Twitter
Mowaly on MySpace
Mowaly LinkedIn
Mowaly Blueworld
Mowaly on Zoopy
Mowaly on Flickr
They’ve even got a Wikipedia entry

Great! But…I ask you “who in this day and age builds a site with only flash and ignore search engines completely?” Answer: Mowaly.

Decided not to link to their site, let them run a PPC campaign for their mobile money wallet powered by Standard Bank’s MiMoney. When you Google Mowaly you’ll find lotsa Arabic related results. I wonder what mowaly means in Arabic. Moving Forward.

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13 Responses to "mowaly – Mobile Phone wallet Rant"

Robin says:

9 October 2009 at 12:03

HAHA, nice buddy, your post now ranks second when searching ‘Mowaly’, I’m sure in a few days it may even be first.

Question. My understanding is that Google can index textual content in flash?

FYI, i see Prezence designed it. To be fair, I do like the site design and animation…

Reply
1. Rafiq Phillips says:
  
  9 October 2009 at 23:54
  
  Cerebra did not do it 🙂 My gripe is with the lack of findability via search (this site outranks it) and the accessibility issues.
  
  Reply
Tweets that mention mowaly – Mobile Phone wallet Rant | Web AddiCT(s); -- Topsy.com says:

9 October 2009 at 13:17

[…] This post was mentioned on Twitter by PhoneCards and Consumer Lib. Consumer Lib said: RT @rafiq @StandardBankGrp #mowaly – Mobile Phone wallet Rant http://is.gd/44Yuv […]

Reply
Roger Saner says:

9 October 2009 at 23:29

What’s even funnier is that that Wikipedia has deleted their entry due to “Unambiguous advertising or promotion” – ouch! How not to do social media.

On a separate note, Firefox 3.5.3 on Mac doesn’t like Disqus – the twitter signin didn’t work and I could write anything in the comment box – had to fire up Safari to comment.

Reply
1. Rafiq Phillips says:
  
  10 October 2009 at 00:01
  
  I have made a wikipedia entry or two before and know how difficult it is to have new pages accepted. Whoever attempted to do it should have followed the guidelines.
  
  On the disqus not, yeah it is a little buggy. I’m commenting on this using Firefox 3.5.3 and notice that it first reloads the page after logging in with one of the allowed accounts (twiter, facebook, openid, disqus) before allowing you to comment.
  
  Maybe that was the glitch? Hope they sor it out.
  
  Reply
Chris M says:

11 October 2009 at 14:38

I wish you’d put a link to their site or social areas in your post..

I guess if you’re cross, you didn’t wana give <3 😉

Reply
1. Rafiq Phillips says:
  
  11 October 2009 at 14:46
  
  the reason I didn’t link initially link to #mowaly is cos i wanted you to Google Mowaly and see if you found them.
  
  Reply
  1. Chris M says:
    
    11 October 2009 at 14:48
    
    I thought that might be the case. I initially went to mowaly.com and found nothing there, then I did a Google search and didn’t find anything there, so finally I tried coza and found it.
    
    Fail findability!
    
    Reply
Rafiq Phillips says:

11 October 2009 at 14:59

If mowaly reads this please make contact with me…

Reply
Hugo Engelbrecht says:

12 October 2009 at 18:28

Yes about Mowaly the NEW idea from Standard bank.

It reminds me a lot of the Magic Money idea from Tel-e-Pay which all the Big bankssaid will never work for them in future.
….it seems very very close…

Reply
Anonymous says:

24 October 2009 at 17:05

Nice post, thanks you
NFCU

Reply
Lee says:

4 November 2009 at 07:20

I accessed this really awful webpage and wondered where to go! When the cursor is dragged over the page, you find the link, but if you dont, where to now? Its dark and shocking. Also, it would be nice to be able to see a bit more about the product. Like for eg, do these payments come off your daily swipe balance? Is it over and above? Not very informative. Na…. not going to use this

Reply
Anonymous says:

19 December 2009 at 12:17

Some outstanding stuff really. I wanted to share another resource with you called the Islimphonewallet. It is a money wallet, credit card holder and a phone case all rolled into one. You can share this link http://www.islimphonewallet.com with your friends. They might find it useful.

Reply