On the weekend Your Web AddiCT works on ideas worth spreading. So I pitched the 01022010 idea to my mother over lunch and she got it 🙂 Now, to share the idea with the target audience. Planning only to do it in January 2010, an opportunity arose that only occurs once a year and is going to happen later in the week ahead, so with a system that is only 60% complete the time has come to sell a dream…
A conference call with one of the fellows from TED Global 2007 and the video, David Logan on tribal leadership, embedded below was all that was needed for the inspiration and angle at which to pitch.
Batter up. Time to build a tribe. In the words of Seth Godin.
Tribe management is a whole different way of looking at the world.
It starts with permission, the understanding that the real asset most organizations can build isn’t an amorphous brand but is in fact the privilege of delivering anticipated, personal and relevant messages to people who want to get them.
It adds to that the fact that what people really want is the ability to connect to each other, not to companies. So the permission is used to build a tribe, to build people who want to hear from the company because it helps them connect, it helps them find each other, it gives them a story to tell and something to talk about.
And of course, since this is so important, product development and manufacturing and the CFO work for the tribal manager. Everything the organization does is to feed and grow and satisfy the tribe.
Instead of looking for customers for your products, you seek out products (and services) for the tribe.