Twitter Ads: Monetise trending topics
“How does twitter make money?” must be a question on everyone’s lips. So far techcrunch has all the details. Here’s an image of a promoted trending topic for Disney Pixar.
If you have a look at the what used to be 10 trending topics worldwide has now become 11 with the promoted trending topics being the eleventh one. Currently the trending topics are:
- Jaden Smith
- #iconfess
- #worldcup
- #betchris
- Vuvuzela
- Oil Spill
- Bafana
- Premier League
- Karate Kid
- Fixtures
- Toy Story 3 *Promoted*
Continue reading for the full story from TechCrunch…
Since April, Twitter users have grown accustomed to Twitter’s first ad revenue play: Promoted Tweets. Today, the second phase of that strategy is starting to be tested: Promoted Trending Topics. The first such topic? Toy Story 3, promoted by Disney/Pixar.
As you can see in the right hand toolbar of Twitter.com, at the bottom of the Trending Topics area there is now an 11th topic, “Toy Story 3.” Next to it is a big yellow box letting you know that it’s a promoted Trending Topic. Just as with Promoted Tweets, the functionality for these Promoted Trending Topics is the same as the regular Trending Topics — clicking on it takes you to a search results page to see what people are saying about Toy Story 3.
“As we have always said, we plan to test different advertising and promotional models in these early stages of our monetization efforts for both user and brand value. As part of this effort, we are testing trends clearly marked as “promoted” for an undefined period of time,” a Twitter representative tells us.