Social & the Marketing Mix – SESSF
This is Your Web AddiCT(s); attempt at live blogging a session at SES San Francisco
In the last year, Social Media has seen a meteoric rise in exposure, insinuating itself into our collective vernacular & psyche through high profile mainstream media attention.
Whether it’s a TwitPic of the Hudson River plane crash rescue, Nick Swisher tweeting from the Yankees World Series victory parade, or Burger King’s misguided Whopper Sacrifice on Facebook, marketers around the globe have seen beyond the hype and started to really understand its power. If Social Media is the tool, then Social Media Marketing is the discipline. Whether you start the conversation with your audience on Twitter, Facebook, Windows Live or simply set up a blog to start talking, you need to make sure your campaign resonates throughout your entire marketing strategy.
In this session, you’ll hear from leading experts who’ll help you cut through the hyperbole and create some long lasting, meaningful consumer connections with some useful integrated social media marketing tactics and strategies.
Moderator:
Kate Kaye, Senior Editor, ClickZ News
Speakers:
Tracy Falke, Social Media Specialist, Freestyle Interactive
Bobby Figueroa, VP of Product Development, Yahoo!
Harry J. Gold, CEO, Overdrive Interactive
Harry Gold – “Don’t just ask people to tell them to become your fan on Facebook tell them why.” Download the Social Media Map for Social Media Marketing here. This map is very busy but they’re not trying to make it visually appealing or elegant. Its main purpose is to act as a social media reference guide that applies an organized and categorized view to a rapidly expanding and, what is for many, confusing landscape of sites and applications.
Tracy Falke – Take your content and re-purpose it for every marketing channel. Content, Search and Social needs to fit together like a puzzle and overlap like a Venn diagram. Ensure your content, search and social becomes part of your business processes. Have your online publishing schedule tie into all your other marketing channels. Social isn’t something you give to an intern in a room, it’s your presence. Create a context matrix- map out what your website says, create content that reflects that map for each social channel. She carries on talking about Social CRM.
Bobby Figueroa – Be genuine and don’t say anything stupid in social channels.
Web AddiCT note – This is unlike any other session I’ve been to, no slideshows, no presentations, just conversations by the panel. That’s all for live-blogging this session. I’ll be doing more detailed post of the sessions that have had the biggest impact on my SES San Francisco experience at MIH SWAT over the next few days.