The technology with one of the highest (97%) open rates in the communication/marketing industry, SMS, never gets the credit it deserves. This is mainly due to the fact that we all get spammed on an almost daily basis by unethical opportunists trying to sell us a better insurance quote and those ads on late night TV with dubious content and evil subscription fees. They all use the same SMS technology to fill their grubby coffers with the air time and hard earned money of an uneducated public that hardly understand, let alone read, the fine print.
SMS is not the enemy, bad businesses are. There are countless examples of how SMS technology is being used daily that enhance, simplify or improve our lives. Clickatell, Web AddiCT(s); sponsor since 2007, wants to highlight case studies of businesses big and small who use SMS messaging in the PPM Awards.
A quick Primer on PPM:
The days of bulk text messaging are long gone. Instead effective text messaging programs personalize messages to the needs and expectations of the receiver. Messages are valuable to the receiver because they are of interest and received at times when they are most relevant. Our PPM awards recognise how organizations have adopted PPM in their text messaging programs to make them more effective.
Does your business or web application fit the bill? Do you know of a start-up that could do with extra exposure? Why not nominate them for the PPM Awards before 31 August 2011. There are some interesting prizes up for grabs, the main one being international recognition as global leaders in the use of personalized text messaging and worldwide PR coverage.
Head over to the PPM Awards site here to cast your vote, find out about some of the entrants and of course the T’s & C’s. As a side note I’d like to mention the International SMS WordPress Plugin by iGeek is an entrant too so if you can’t decide on who to vote for then iGeek is your guy 🙂
Do you know of an SMS App or Service that you believe deserves to be in the inaugural PPM Awards? Let them know