One of the perks of speaking at conferences like WordCamp Cape Town is being able to listen to other speakers share their knowledge and stories. One of the best presentations I had the privilege to listen too was David Perel’s “Post Boxes to Inboxes” story of how they pivoted from a bespoke cold fusion CMS/web dev’s to multi-platform premium theme business which includes WordPress ;). After yesterday’s SEO That Works fiasco that was instigated by a marketing technique most of us love to hate: Cold Calling. Many can learn how changing your marketing techniques changes the way you approach your business. I trust you will enjoy this as much as I did.