Mobile Campaign Complexities

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After a session of presenting sharing an SEO success story with the delegates of Nomadic Marketing back in 2008 we ended the program with a bit of a CherryFlava’d adventure where we hunted for clues using the technology available on the latest Nokia at the time.

Dave Duarte, Eric Edelstien, Max Kaizen, Graham Knox
Nomadic Marketing circa 2007

It was a hunt for clues very similar to the sequence of events seen in modern day reality TV shows where we used our mobile phone as tools that assisted us in completing our mission through the street of the Cape Town CBD. Of all technologies we used including taking video, capturing QR codes, snapping pics and using the apps the only one mobile tech the Nomadic Marketing delegates didn’t have a problem using was SMS. This is something to consider when deciding which mobile marketing channel, and the associated mobile campaign complexities that will follow, you choose to reach your customers.

If SMS isn’t a part of your digital marketing, yes integrated digital, not just sending out unsolicited bulk messages it’s time to think again. Web AddiCT(s); love SMS, you know this already, we’re sponsored by a leading SMS provider too. To demonstrate how effective SMS can be, Clickatell has created a video that shows the use of SMS in the SMS LOVE RUSH CHALLENGE. The Challenge took place back in February around Valentineโ€™s Day and involved 6 couples in an โ€˜amazing raceโ€™ driven by SMS clues, reminders, alerts, coupons and personalized messages.

SMS can have a dramatic effect on your CRM program and your business including:

  • Increased customer response rates
  • Improved customer retention and loyalty
  • Growth in your customer base
  • Reduced costs for your business
  • Get your creative juices flowing.

Watching the video and visiting the Get Creative with SMS page on the NEW Clickatell website is a great way for businesses to gain fresh ideas how to use SMS to revitalize their CRM programs and grow their businesses. There is no disputing customers love SMS. Itโ€™s personal, immediate, can reach them anywhere in the world and creates a dynamic dialogue between customers and businesses. View SMS in action.

Moral of the mobile campaign complexities story is…

Think Simple
Think Simple
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