36Man – Responsive Digital Campaign Design
Yes it’s been quiet here. Why? Been super busy in my spare time all because of crowdsourced PR so blog time has become growing a business out of nothing time. Your Web AddiCT is embedded in MIH Internet Africa, get’s to work with some big data, apply lessons from attending world class search marketing conferences like SMX Advanced and of course the awesome minds of twitter to some rather interesting business problems. My current pride and joy is the responsive pre-launch campaign being run for the soon-to-be South African men’s fashion destination of note 36Man. The first fully responsive landing page I’ve been part of.
What is responsive design you may be thinking? Responsive Web Design is defined as a website that responds to the device that accesses it and delivers the appropriate output for it uses responsive design. Rather than designing multiple sites for different-sized devices, this approach designs one site but specifies how it should appear on varied devices. Check out the 36Man site on your desktop, tablet and mobile. The same experience at the same URL no matter where or how you access the site. Seeing that at least 20% of the visitors are mobile ensuring the pre-launch campaign was responsive enable 36Man to convert all visitors to email subscribers. I will not purposefully be part of any campaign that isn’t responsive from this day forward. Enjoy the 36Man video below…