The Ford Invite

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If you were me, how would you respond to an email like this?

Hi Rafiq,

Did you know that Ford has technology that can help you drive safely by limiting distractions? I know automotive news and trends arenโ€™t normally what inspire you to write, but thatโ€™s why I think youโ€™ll be interested in this invitation. Ford wants to share their story of innovation, technology and design with you during their Digital Summit at theย North American International Auto Showย (NAIAS) this January in Detroit, Michigan. Your dedication to safe driving and your tech savvy nature makes you a great candidate for this experience.

Fordโ€™s NAIAS Digital Summitย offers behind-the-scenes access to the inner workings of Ford. Here is a snapshot of some of the events we are offering:

  • Welcome dinner at the famous Henry Ford Museum, featuring exhibits like LEGO Architecture, Presidential Limousines, the bus Rosa Parks famously rode in,ย and more. The Ford program will kick off with remarks from Global Social Media lead, Scott Monty, and Chief Creative Officer, J. Mays.
  • Test drive Fordโ€™s newest and best vehicles while learning about our dedication to safety;
  • Visit Detroitโ€™s Tech Shop, which offers the creative community tools, software and space to โ€œbuild their dreamsโ€. Ford executives will discuss AppLink, Fordโ€™s program that opens up Ford technology to developer ideas;

Our program is from Sunday, January 13 to Tuesday, January 15. Ford handles transportation costs to and around Detroit, meals, and accommodations. Weโ€™d be delighted to have you as our guest in Detroit! If youโ€™re interested, please get back to me byย December 12.ย Iโ€™ll be happy to answer any questions you have, and weโ€™ll work with you on confirming your flights, your hotel, and securing your schedule for this exciting opportunity.

What is a Web AddiCT to do? How should I respond to Ford’s invite? Comment below and let me know…

Your are the first person in your social graph to know! Share it with your wwworld now ๐Ÿ—บ๏ธ

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