The music business model has changes drastically over the last decade and with new technology; the change is accelerating at even a faster pace. Social media has influenced the way music is distributed and marketed. What does this hold in for the South African music market and its artists? Music Exchange is a 2 day music conference whereby some of the leading South African music industry professionals come together to share their knowledge. This year the independent conference takes place on the 21 to 23 March 2010 in Cape Town at the Cape Town City Hall. To get the full scope of music in South Africa, join the event on the above listed dates.