Mike Perk just emailed the following to everyone on the HeavyChef mailing list:
When I started in the digital industry in the mid-90’s, it was as an enthusiastic Search Engine Optimiser. It was like the Wild West, playing cat and mouse games with the likes of Alta Vista, Yahoo, Excite and Lycos – trying to get one up on them and gain that extra rank.
Skip forward a decade to the mid-noughties and a more professional and strategically influenced search engine marketing environment was forming. One young gun blasting his way through the ranks and making a name for himself was Rand Fishkin. I’ve never been the academic type so his no-nonsense, practical approach to inbound marketing resonated with me right from the start and certainly influenced a lot of my thinking at World Wide Creative.
Shift forward another 10 years and it was an honour to have him talk at our Heavy Chef event last year. And it’s now an even greater honour that he has decided to come back to Cape Town and join us again.
So don’t miss this opportunity to hear one of the most respected global personalities in the digital marketing industry. Rand will be sharing his thoughts and offering advice on how we can identify and break through the filters that are blocking our messages from reaching our desired audiences.
Always insightful, always practical and always sporting a world class moustache – you won’t want to miss this one.
I’ve travelled to Seattle 3 times and to New York once just to learn the most cutting edge marketing techniques (not just Search Engine Optimisation) from Rand and the rest of the Moz crew. This is one event you should not miss if you are interested in improving your digital marketing. Seats will be filled fast so book your free ticket now: http://www.heavychef.com/events/