Artificial Intelligence, SEO, Machine Learning & Google

Hey Google, please take a note. Just because Artificial Intelligence (AI) is trending, with many projects getting attention in almost every industry, does not mean AI is new.ย Yes, we all knowย AI is part of SEO but do you realise how long AI & Machine Learning tech have been part of Search Engine Algorithms? You may even have read or seen more people discussing changes to Googleย  Algorithms. Some people who consider themselves an authority or even claim to know the in’s and out’s of Google Search Algos get it wrong, myself included. This Twitter moment below explains how long AI and Machine Learning have been part of Google Search Algorithms.ย  Believe it or not you’ve been using AI powered Google since at least 2013. Yes, if you Google, those search results pages (SERPs) have been sprinkled with machine learning and AI for 5 years already.