SEO is StarCraft – Your SERP is under attack!
Ever thought about the similarities between the world of SEO and the universe of StarCraft? As a seasoned SEO and a once dedicated StarCraft player (until search sucked me in), I see strong parallels between commanding a Protoss army and leading an SEO strategy.
- Strategy Planning: Just like planning your strategy in StarCraft, based on your adversary, map, and chosen race, SEO requires careful planning. You need to consider your industry, opposition, and target market to develop a top-drawer SEO strategy.
- Resource Management: In StarCraft, managing your minerals and vespene gas is crucial. Similarly, SEO requires managing resources effectively, whether it’s your budget, time, or content creation efforts.
- Scouting: Scouting in StarCraft gives you insights into what your opposition is up to. In SEO, research gives you insights into the competitive landscape, keyword opportunities, and the latest search engine algorithm changes.
- Tech Tree Progress: As you progress through the tech tree in StarCraft, you unlock new units and abilities. Similarly, as you grow in SEO, you unlock new skills and strategies. It’s a continuous learning journey!
- Adaptability: StarCraft requires quick thinking and adaptability, especially when an enemy rush is at your doorstep. SEO also requires adaptability when search engine algorithms change or when new trends pop up.
- Multi-Tasking: StarCraft is a game of multi-tasking, balancing offense, defense, and resource gathering. SEO also requires multi-tasking. It’s a mix of technical skills, content creation, and marketing efforts.
Now, let’s have a look at some SEO tactics that are inspired by StarCraft:
Use a scouting tool to identify your competition:
Just like in StarCraft, it’s important to know who your competition is and what they’re doing. A lekker SEO scouting tool can help you identify your competition’s keywords, backlinks, and other SEO metrics.
Build a strong tech tree:
In StarCraft, a strong tech tree gives you access to powerful units and abilities. In SEO, a strong tech tree gives you access to powerful SEO tools and techniques. Make sure you’re always up-to-date on the latest SEO trends and best practices.
Be adaptable:
The world of SEO is constantly changing, so it’s important to be adaptable. Be prepared to change your SEO strategy as needed to keep up with the latest trends and algorithm changes.
Multi-task effectively:
SEO is a multi-faceted discipline that requires a variety of skills. Be able to effectively balance your time and resources between technical SEO, content creation, and marketing efforts.
The Ever-Evolving StarCraft Called SEO
SEO, like StarCraft, is a dynamic and evolving game with a vast community. Here, your quests are the SEO goals – optimizing a webpage, improving site speed, or enhancing user experience. Your skill levels are your SEO knowledge and expertise, which you level up by staying updated with the latest trends and best practices.
The SEO community resembles the vibrant player communities in games like StarCraft, where sharing of insights, strategies, and experience is common. Just like how a guild in an game collaborates to conquer a challenge, SEO professionals collaborate, sharing knowledge and insights to improve their strategies. Come check out SMX Advanced 2023 to see what he community is like for yourself and level up your skills.
Why SEO Is My Favourite Game
The reason I’ve come to see SEO as my favourite game is because of its real-world impact. While leading a Protoss army to victory or successfully completing an epic quest brings a sense of achievement, the victories in SEO translate into tangible results – increased traffic, higher conversion rates, and improved business performance. The stakes are real, and so are the rewards.
SEO is a game that never ends. There’s always a new update to adapt to, a new competitor to outmanoeuvre, or a new strategy to test. This constant evolution makes SEO a deeply challenging and engaging game to play.
So, to my fellow SEO professionals and gamers, let’s continue to strategise, adapt, and level up in this grand game we call SEO.