Still Building. From Africa to the wwworld.

What a ride the last few months have been. It feels like just yesterday I was telling you all about Nat1ve Adtech and our crazy idea to change the game with Ad Stories. Well, things have been moving at lightning speed and I’m so stoked to share some massive news with you all.

First up, we’ve got a new name! We’ve officially rebranded from Nat1ve Adtech to Naritive Tech. Why the change? Because “Naritive” gets to the very heart of what we’re all about, changing the narrative. We’re not just serving ads; we’re helping brands around the world tell their stories in a way that actually connects with people. It’s about creating experiences, not just impressions. It just feels right.

But the good news doesn’t stop there. I’m incredibly humbled and proud to announce that we’ve won a Bronze Adtech Innovation award at the very first Mark Lives Awards. To get a nod like this from the industry is just mind-blasting. It’s a real credit to the incredible team I get to work with every day. We’re just a bunch of tech heads from Africa, building something we believe in, so to be recognised on a stage like this is another dream, started and written about here, come true.

On a personal level, I’ve also had the chance to put my thoughts out there on the future of SEO. I contributed to a couple of articles for Mark Lives Media, “AI vs SEO: How AI is upending everything you know about search” and “Discover AI search: A new SEO playbook for brands“. It’s a topic I’m hugely passionate about and I’m grateful to Charles Lee Matthews to share my two cents on where I see things going and where it come from.